Everyday Norms

DATA COLLECTION
2023 - 2024

NO. OF SOCIETIES
90

CONTINENTS
6

RESPONDENTS
25,422

Everyday Norms

This study examines everyday norms, shared expectations about when ordinary actions are socially appropriate. Here, everyday behaviors refers to common acts that many people perform routinely and that most individuals could perform if they chose to.

Examples of such behaviors include laughing, eating, kissing, singing, or speaking loudly. Although these actions are broadly feasible across settings, their perceived propriety often depends on context. We therefore investigate how judgments of appropriateness vary as a function of both situational context (where the behavior occurs) and social context (who performs the behavior and who else is present).

Publications and media

Eriksson, K., Strimling, P., Vartanova, I., Simpson, B., Persson, M., Abdi, K. A., Ad, N., Aldashev, A., Ali, H. M., Alì, M., Aliyev, K., Alrefaee, Y. M. H. A., Ortiz, A. E. A., Andersson, P. A., Andrighetto, G., Arikan, G., Aruta, J. J. B. R., Ayikwa, C. L., Baños-Chaparro, J., . . . Van Lange, P. a. M. (2025). Everyday norms have become more permissive over time and vary across cultures. Communications Psychology, 3(1), 145. https://doi.org/10.1038/s44271-025-00324-4